Taste Masking

Taste Masking: Advanced Technology for Improving Flavor in Food and Functional Food

In the world of food, especially in functional foods and products rich in nutritional values, one of the biggest challenges is masking the off-flavors that come from certain ingredients. When developing a product that is meant to be both tasty and healthy, manufacturers must address unpleasant tastes like bitterness, sourness, metallic notes, and more.

What are Off-Flavors?

Off-flavors are the unpleasant tastes that often appear in functional ingredients, dietary supplements, vitamins, minerals, and natural raw materials. These can include flavors like:

• Bitterness: Common in ingredients rich in vitamins and minerals.

• Sourness: Often caused by the presence of acids or vitamin C.

• Metallic: Frequently comes from components containing iron, calcium, or zinc.

• Astringency: Often found in ingredients high in polyphenols.

• Spiciness: May appear in products rich in certain natural ingredients.

Taste Masking Solutions in the Food Industry

Gruda specializes in developing taste masking solutions, primarily for the food and functional food industry.We work with numerous food companies that face the challenge of combining healthy and beneficial ingredients into their products while maintaining appealing taste for consumers.

At Gruda, we integrate advanced technologies and innovative research methods to ensure that nutritious and high-value products can be well-received by the consumer. Our methods include:

• Adding Balancing Flavors: Using natural additives to correct off-flavors.

• Developing Natural Sweeteners: Reducing bitterness with sweeteners that don’t affect nutritional values.

• Using Corrective Molecules: Coating certain ingredients with molecules that neutralize the unpleasant taste sensation.

• Incorporating Nano Technologies: A fine coating of raw materials with micro-particles to delay the off-flavor sensation until after swallowing.

The Importance of Taste Masking in Functional Food

In the functional food sector, the main challenge is to incorporate beneficial ingredients, such as plant proteins, minerals, vitamins, and amino acids, in such a way that the consumer receives a product that is tasty and easy to consume. Gruda works to create products that combine the necessary health benefits with an improved flavor experience.

Examples of Taste Masking Solutions

As part of food product development, Gruda has worked with a wide range of companies on taste masking solutions in various fields, including:

• Vitamin-Enriched Beverages: These products often contain ingredients with high sourness or metallic off-flavors, and Gruda has developed solutions to improve their taste.

• Health Snacks: Products rich in plant proteins tend to develop a bitter taste, requiring advanced technologies to mask this flavor.

• Plant-Based Protein Foods: Gruda focuses on masking off-flavors in these products to make them more attractive to consumers while preserving their nutritional values.

Gruda: Expertise in Taste Masking and Innovative Product Development

With years of experience in food development, Gruda is a leading company inIsrael, providing innovative taste masking solutions and customized product development. Gruda’s professional team, comprised of food technologists, chefs, and flavor experts, works to create products that provide consumers with an excellent taste experience while maintaining the necessary nutritional values.With our advanced laboratories, we conduct thorough research and develop creative solutions for all types of products, from functional beverages to health snacks.